Streamline Lead Management and Maximize ROI with Real-Time NetSuite Integration
Trade shows are a goldmine for lead generation—but only if you can capture and manage those leads efficiently. In a fast-paced environment, the difference between a missed opportunity and a successful conversion often comes down to the speed and accuracy of data capture. Unfortunately, many exhibitors still rely on outdated methods like paper notes and bulky rental scanners. That’s where eXtendMobile steps in, revolutionizing the trade show experience by offering seamless lead capture, real-time data syncing, and powerful integration with NetSuite.
Transforming How You Capture Scans
What started as an internal solution for eXtendTech’s own trade show needs has now become a powerful tool that’s helping clients everywhere streamline how they interact with NetSuite.
For major events like the Promotional Products Association International (PPAI) EXPO, eXtendMobile allows us to bypass traditional rental scanners and connect directly to the event’s API. By entering simple API details, such as URL, API key and activation code, exhibitors can start scanning leads immediately. This seamless integration eliminates the need to wait on the lead list until after the event ends. Second, it eliminates the need for manual data entry or CSV importing of leads. Most importantly, it helps to ensure accurate lead data with real-time data synchronization to NetSuite.
Multi-Partner Support For Complex Needs
Sometimes you want to track your leads within your booth by functional area or perhaps you have partners in your booth. This year we shared booth space with five other companies and the flexibility of eXtendMobile really shined. Each partner had a customized set of functions in the app, ensuring leads were properly attributed and organized—creating a smooth, efficient experience for everyone involved.
Our tradeshow booth partners this year were:
- Avalara
- Bryant Park Consulting
- CarbonSuite
- Celigo
- NetSuite
eXtendMobile facilitated the collection of over 600 leads by 45 people from all six companies—all of whom were exhibiting in our shared booth. The ability to capture detailed notes and qualify leads on-site and in real-time has proven invaluable for post-show follow-up. This real-time data capture ensures no important details are missed and while providing a solid foundation for successful outreach after the event.
Efficient Lead Capture and Real-Time Data Sync
eXtendMobile’s lead capture process is simple yet comprehensive. Here’s how it works:
- Scan with a Single Tap: Use your phone’s camera to capture visitor badge information instantly.
- Qualify and Document: Add your custom detailed qualification data, such as what we did at the PPAI EXPO:
- NetSuite status (evaluating, implementing, or running)
- Detailed conversation notes
- Partner Attribution
- Lead source and/or marketing campaign
Maximize Trade Show ROI with Real-Time NetSuite Integration
Captured leads are immediately available through the saved search we created in NetSuite that displays the following in a list view:
- Visitor information
- Company details
- NetSuite situation
- Conversation notes
- Partner attribution
When a lead is captured, NetSuite workflows can trigger automated actions, such as sending a thank-you email while the conversation is still fresh. This immediate response boosts engagement and showcases the power of NetSuite platform to your leads in real-time.
Beyond capturing leads, eXtendMobile also offers the ability to create opportunities or even sample orders directly from the trade show floor. Imagine how impactful it is when a visitor receives a package with a sample or a thank-you gift shortly after their visit. This level of immediacy fosters deeper relationships with prospects and increases conversion potential.
Benefits Beyond Basic Lead Capture
eXtendMobile offers more than just efficient lead capture—it provides an integrated solution that enhances every aspect of your trade show experience. Key benefits include:
- Elimination of rental scanner costs
- Immediate data upload & synchronization into NetSuite
- Custom data capture fields for qualification
- Multi-partner support and attribution
- Real-time access to lead information
- Comprehensive conversation documentation
- The potential to create opportunities/transactions related to the lead scan
With eXtendMobile, you’re not just capturing leads—you’re optimizing your entire trade show workflow, streamlining data entry, and ensuring quick follow-up, all while maximizing your NetSuite investment.
Ready to Transform Your Trade Show Experience?
If you’re tired of juggling rental scanners, paper notes, and slow data entry, it’s time to upgrade to a more sophisticated solution. eXtendMobile’s seamless lead capture capabilities can help you:
- Capture leads faster
- Document conversations more accurately
- Follow up more efficiently
- Maximize your trade show ROI
Conclusion: Leadership in Trade Show Lead Capture
eXtendMobile isn’t just an app—it’s a leader in how trade show data capture should work in the modern age. By seamlessly integrating with NetSuite and offering unparalleled flexibility, eXtendMobile ensures that your team can capture leads, qualify prospects, and take action in real time. As the needs of trade show exhibitors evolve, eXtendMobile will continue to be the most efficient and effective solution for seamless lead capture and management.
More than Lead Capture
eXtendMobile is far more than just a trade show lead scanner. It’s an intuitive, versatile platform that enables you to create custom mobile applications by seamlessly integrating NetSuite’s powerful functions and data. Whether it’s for inventory management, time tracking, order processing, or any other operational need, eXtendMobile empowers your team to quickly build and deploy tailored solutions. Its easy drag-and-drop interface and flawless NetSuite integration bring the power of NetSuite directly to your mobile device, driving efficiency and simplifying workflows across your entire organization, no matter the task.
Ready to optimize your trade show process with eXtendMobile? Contact us & schedule a demo today!